CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Restoran Cepat Saji Kfc Metropolitan City Pekanbaru

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This research was conducted at KFC Metropolitan City Pekanbaru
Restaurant located on HR. Soebrantas street, Panam, Kec. tampan, Pekanbaru
City, Riau 28293. The purpose of this study was to determine the effect of service
quality and pricing on consumer satisfaction at the KFC Metropolitan City
Pekanbaru Restaurant partially and simultaneously. In this research the method
used is quantitative descriptive analysis with SPSS program. The population in
this study were all visitors who made purchases at KFC Metropolitan City
Pekanbaru Restaurant in the last year of 2018 totaling 127,039 people. Where the
samples in this study were consumers of KFC Metropolitan City Pekanbaru
Restaurant as many as 100 respondents. To determine the sample using the Slovin
formula, a non-probability sampling technique with an accidental sampling
technique. Data collection techniques through interviews and questionnaires,
types and sources of data using primary data and secondary data, measurement
techniques using a Likert scale.
From the analysis of data which includes validity, reliability, simple linear
analysis, multiple linear analysis, determination analysis and significance test
with t test (partial test), and F test (simultaneous). The results of this study
indicate that the results of the first t-test hypothesis testing, service quality on
customer satisfaction is t arithmetic (3,631)> t table (1,6605) means that service
quality has a significant effect on customer satisfaction. secondly, price fixing on
customer satisfaction is t arithmetic (3,563)> t table (1.6605) meaning that price
setting has a significant effect on customer satisfaction. F Test Results of service
quality and Pricing have a significant effect on customer satisfaction, namely F
arithmetic (9,714)> F tables (3.09). This means that the quality of service and
pricing simultaneously have a significant effect on customer satisfaction at the
KFC Metropolitan City Pekanbaru Restaurant.
Keywords: Service Quality, Pricing, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04. 120 (0017)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Administrasi BISNIS., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04. 120 (0017)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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