CD Skripsi

Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen Pada Pt. Jalur Nugraha Ekakurir (Jne) Pekanbaru

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The purpose of this research is to determine the effect of service quality
and corporate image of consumer satisfaction at PT. Jalur Nugraha Ekakurir
(JNE) Pekanbaru. Service quality and corporate image as an independent
variable ( ) while consumer satisfaction as the dependent variable (Y). The
research method used is quantitative descriptive analysis. Data obtained from
secondary data by the company and primary data through questionnaires
measured with a Likert scale and then processed with SPSS version 22. The
sample of this study were 98 respondents from the population calculated using the
Slovin formula. Data analysis techniques in this study use simple linear
regression analysis and multiple linear regression analysis.
From the results of the research conducted showed that service quality has
an effect on consumer satisfaction with a value of t arithmetic> t table (13, 109>
1.6608) and significance (0,000 t table (14, 804> 1.6608) and
significance (0,000 F table (137.744> 3.09) and
significance (0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04. 120 (0018)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Administrasi BISNIS., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04. 120 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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