CD Skripsi
Pemaknaan Korean Pop Culture Terhadap Identitas Budaya (Studi Resepsi Pada Gaya Hidup Anggota Komunitas Art Of Dance Pekanbaru)
The diffusion of Korean Pop Culture that offers various forms of
entertainment such as film, drama, variety show, and Korean Music Pop (K-Pop)
capture the public’s attention. One of that proofs is the spread of the Korean
Wave phenomenon internationally. In the early 2000s, the influences of Korean
Pop Culture in Indonesia came through the broadcast from local televisions,
which led some of the young generations to make some Korean fan communities
in Indonesia, included Pekanbaru city in Riau Province. There many Korean fan
communities in Pekanbaru, one of them called by Art of Dance Community. Aside
from the performances of AOD’s members, they often mix the language
(Indonesian language with Korean language) in daily conversation. Not only in
verbal, but also in non verbal, like the way they dress look like Korean. This
research was aimed to describe Art of Dance’s member’s reception analysis of
Korean Pop Culture toward their cultural identity which can be seen from their
lifestyles.
This research is descriptive research by using a qualitative approach. This
research is using reception analysis which wants to figure out the reception of
Korean Pop Culture by Art of Dance’s members in their daily life. The informant
of this research are 6 people which are the leader and members of that
community. The data in this research were obtained through interviews,
observations, and documentation.
The result of this study shows that the six informants received the Korean
Pop Culture differently, and it can be classified into two meaning positions these
are dominant and negotiated. In the outfit styles and non-verbal communication
styles, all of 6 members of that community received dominant results, and three of
them applied it into their daily life because they want to show their identity as KPop
fans. In verbal communication, all of informants created a new
communication styles, such as mixing the language (Indonesian language with
Korean language). In consumption, all of informants received dominant results in
consumption of Korean TV Show and things that related to Korea, whereas for
consumption of food, informants chose Korean Halal Food.
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