CD Skripsi

Komodifikasi Perempuan Dalam Rubrik Jelita Surat Kabar Riau Pos

---

The Jelita Rubrik of Riau Pos Newspaper displays information related to
the hobbies, achievments and contributions of young women in Riau Province.
The rubric also provides profile and photographs of objects that support the text.
In writing, the writer tends to describe and amphasize the women physical aspect.
Rubric Jelita is published in eight editions, and five of them raise the topic of the
world of beauty. The study aims to determine women representation in the
subject-object position, women representation in thewriter-reader position, and
the commodification proccess in the Rubrc Jelita.
This study uses a qualitative method with the Sara Mills Discourse
Analysis’s which focuses on feminism, and how actors was seen in text, and also
Vincent Mosco’s Commodity Theory which related to proccess of
commodification in Rubric Jelita. The paper examined using the data consist of
documentation, observation, and interviewers of 6 (six) peoples. The subject in
this study is Riau Pos who became the informant, with 5 (five) news as the
analysist unit. This study uses two data validity checking techniques, namely
triangulation source and triangulation method.
The result showes that, First, women became the object of all discourses,
and found three ouf of five discourses subject positioned themselves as women,
and two discourses positioned themself as men. From the whole discourse, the
subject seems to give the object an opportunity to present herself. Second, subjectobject
positioning also influences the position of writer-reader. Third, the visible
commodification of content is the inspiring story of women about their
contributions and achievments, especially in the pageant world. the writer
involved is quite careful in writing and gives the object the opportunity to
describe herself. In the commodification of audience, there is a soft selling and
offer of household advertisements on the Rubric Jelita.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06. 120 (0033)

Penerbit

Pekanbaru : Universitas Riau – FISIP – ILMU KOMUNIKASI., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06. 120 (0033)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar