CD Skripsi

Strategi Komunikasi Dinas Kebudayaan Dan Pariwisata Kota Pekanbaru Dalam Mensosialisasikan Pariwisata Halal

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Halal Tourism emphasizes the fulfillment of the basic needs of Muslims in
tourist destinations, such as worships, ablution, and travel. This is in line with the
increase in Muslim tourist from year to year. Indonesia won the best halal tourism
destination in the 2019 Global Muslim Travel Idex. The Ministry of Tourism appoints 16
tourist destinations for the development of halal tourism in Indonesia. Kota Pekanbaru
ranks 12th with the only region that has strong cultural tourism activities rooted in Malay
cultural values. In order to realize the development of halal tourism which has global
competitiveness in Kota Pekanbaru, it is necessary to take initial steps to provide
equitable understanding and information for all levels of society in Kota Pekanbaru. This
research aims to determine the strategies of communicators, audience strategy, message
strategy and media selection DinasKebudayaandanPariwisata Kota Pekanbaru in
socialize Halal Tourism.
This research uses qualitative research methods with the presentation of
descriptive analysis, namely by describing the state of the subject or object of research
based on the facts that appear. The informants in this research were 9 people taken based
on purposive techniques. The technique of data collection is done through deep interview,
observation and documentation. Data analysis techniques are interactive analysis models
which include four stages, namely data collect, data reduction, data organizing, and
conclusion. The technique of checking the validity of data are done by triangulation and
extension of participation.
The result of the research showed that the communication strategy of the
DinasKebudayaandanPariwisata Kota Pekanbaru chose a communicator in
disseminating the Halal Tourism, which had credibility and power. Determination of the
target audience that is all elements in Halal Tourism which will later participate in the
success of the concept of Halal Tourism in KotaPekanbaru, the placement of the target
audience is divided into 3 segments namely institutions / agencies, tourism actors and the
general public. Message strategies are used directly to the core message, and use the
context of the delivery of public communication messages delivered in the form of
informative as well as persuasive. Media selection is divided into electronic media, social
media, group media. Then the response arising from the socialization activities carried
out namely, positiveresponses from the community as evidenced by changes in tourism
services following the indicators of Halal Tourism and there are still people who do not
know Halal Tourism and assume that Halal Tourism is a tourist destination

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06. 120 (0034)

Penerbit

Pekanbaru : Universitas Riau – FISIP – ILMU KOMUNIKASI., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06. 120 (0034)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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