Image of Faktor-Faktor Yang Mempengaruhi Minat Beli Dalam Meningkatkan Keputusan Pembelian Pada Pasar Oleh-Oleh Modern Di Kota Pekanbaru
Penanda Bagikan

CD Tesis

Faktor-Faktor Yang Mempengaruhi Minat Beli Dalam Meningkatkan Keputusan Pembelian Pada Pasar Oleh-Oleh Modern Di Kota Pekanbaru

This study aims to determine the Factors Affecting Purchase Interest in
Improving Purchasing Decisions in the Modern Souvenir Market in Pekanbaru
City. This study uses primary data that is data obtained from questionnaires to
customers of modern souvenir markets in Pekanbaru. Secondary data obtained
are related to the literature relating to researchers. The sample in this study was
182 people, taken by purposive sampling method. The analytical method used in
this study is to use the Structural Equation Model (SEM) analysis with the help of
the SmartPLS program.
The results showed that 1) Product had a positive and significant effect on
purchase intention by 17.7%, 2) Price had a positive and significant effect on
purchase intention by 18.6%, 3) Location had a positive and significant effect on
purchase intention by 34.0 %, 4) Promotion has a positive and significant effect
on purchase intention by 14.5%, 5) Purchase interest has a positive and
significant effect on purchasing decisions 62.0%, 6) Products have an effect on
purchasing decisions through purchase intention by 10,9%, 7) Price affects
purchase decisions through purchase intention by 11.5%, 8) Location affects
purchase decisions through purchase intention by 21.1%, and 9) Promotion
affects purchase decisions through purchase intention by 9.0%,
Key words : Product, Price, Location, Promotion, Purchase Interest and
Purchasing Decisions

Ketersediaan
#
Perpustakaan Universitas Riau 10 03. 220 (0062)
10 03. 220 (0062)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 220 (0062)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xiii, 166 hlm,; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 220 (0062)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar