CD Tesis

Pengaruh Kualitas Mobile, Harga, Dan Kualitas Produk Dengan Kepercayaan Pelanggan Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Online Situs Shopee

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This study aims to see and find out the direct influence of mobile quality,
price, and product quality with customer trust as a moderating variable on
purchasing decisions. Place of Research on Shopee's online site. The population
in this study were all Shopee consumers of active Riau University Postgraduate
students who had made online purchase transactions through the Shopee buying
and selling site. The sampling technique used is non probability sampling using
purposive sampling. Determine the number of samples 5 times the number of
variable indicators as many as 24 used. Thus the number of samples to be
examined in this study is 120 people.
In this study, researchers will use SEM (Structural Equation Modeling)
analysis. The results in this study that there is a positive and significant influence
between the variables of mobile quality, price and product quality on purchasing
decisions. Trust plays a role in moderating the influence of mobile quality and
prices on purchasing decisions while for the influence of product quality on
purchase decisions Trust cannot moderate.
Key words : Mobile Quality, Price, Product Quality, Trust and Purchasing
Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0064)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xii, 130 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0064)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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