CD Skripsi
Peran Trust Sebagai Moderator Pengaruh Information Sharing Dan Long Term Relationship Terhadap Kinerja Supply Chain Management Pada Umkm Percetakan Digital Printing Kota Pekanbaru
Micro, small and medium- sized enterprises (SME’s) are general
terms in the economy that refer to productive economic businesses owned by
individual or business entities based on laws which have big roles in the
Indonesia economy and also reducing the unemployment rates. This study
aimed to determine the role of trusts as a moderator of the influence of
information sharing and long term relationship on Supply Chain
Management performance at digital printing SME’s in Pekanbaru. The
populations of this study includes the owners of digital printing business in
Pekanbaru which in total counted to 92 respondents.
Primary data was collected by using questionnaire as an instrument
to prove the result of this research. To test the hypothesis in this study were
used multiple regression analysis and Moderated Regression Analysis
(MRA) with Statistic Package for Social Sciences (SPSS) program version
25th. The sampling technique used for this study was purposive sampling.
After distributing all questionnaires, out of 92 digital printing enterprises in
Pekanbaru, there were 35 samples were eligible to be used in this study.
The result showed that : (1) information sharing did not has a
positive and significant effect on Supply Chain Management performance at
digital printing SME’s in Pekanbaru, (2) long term relationship has a
positive and significant effect on Supply Chain Management performance at
digital printing SME’s in Pekanbaru, (3) trust can strengthen the influence of
information sharing on Supply Chain Management performance at digital
printing SME’s in Pekanbaru, (4) trust can strengthen the influence of long
term relationship on Supply Chain Management performance at digital
printing SME’s in Pekanbaru.
Keywords : Information sharing, Long term relationship, Supply Chain
Management performace, Trust
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