CD Skripsi

Pengaruh Persepsi Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Matic Honda Di Kota Pekanbaru

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This study aims to determine the effect of perceived product quality,
promotion and price on purchasing decisions and consumer satisfaction of Honda
matic in Pekanbaru City. Sample in this study was 160 people with conditions, aged
over 17 years and purchased a Honda matic in Pekanbaru City in 2015-2019. The
sampling technique used non-probability sampling with a purposive sampling
method. To test the hypothesis in this study, researchers used SEM-PLS analysis
with the help of the WarpPLS 6.0 software program.
The results showed that: 1) Perceptions quality product and price have a
positive and significant effect on purchasing decisions for Honda matic in
Pekanbaru City, 2) Promotion has a positive and not significant effect on
purchasing decisions for Honda matic in Pekanbaru City, 3) Purchasing decisions
have a positive and significant effect on cunsumer satisfaction for Honda matic in
Pekanbaru City, 4) Perceptions quality product and price have a positive and
significant effect on consumer satisfaction through purchasing decisions for Honda
matic in Pekanbaru City, 5) Promotion has a positive effect and not significant to
consumer satisfaction through the decision to purchase Honda matic in Pekanbaru
City.
Keywords: Perception Quality Product, Promotion, Price, Purchase Decision
and Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0111)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0111)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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