CD Skripsi

Analisis Strategi Keunggulan Bersaing Umkm (Sektor Penyediaan Akomodasi Dan Makan Minum) Dalam Meningkatkan Keunggulan Bersaing Dikecamatan Tembilahan

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This study aimed to increase the competitive advantage of Micro, Small
and Medium Enterprises (MSMEs) in the accommodation provision sector of food
and beverage in Tembilahan district. This study used a descriptive qualitative
approach, the data collection techniques used were interviews, observation and
documentation. The sample in this study amounted to 15 business units that
scattered in Tembilahan district.
Based on the results of the analysis, the IFAS and EFAS matrices were
used, the SWOT matrix and the SWOT Cartesian diagram, the Micro, Small and
Medium Enterprises (MSMEs) in the Accommodation Provision Sector of Food
and Beverage in Tembilahan sub-district was in Quadrant I position (Positive,
Positive) and the strategy obtained was SO ( Strengtsh and Opportunies) a
strategy that uses strength (Strengtsh) to utilize the opportunities (Opportunies).
The strategy implementation is to expand the product marketing network, improve
the quality of human resources (HR) and utilize more modern technology to
increase productivity.
Keywords : Competitive Advantage, IFAS Matrix, EFAS Matrix, SWOT
Matrix.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0115)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0115)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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