CD Skripsi

Pengaruh Kualitas Pelayanan, Harga Terhadap Kepuasan Dan Loyalitas Konsumen Pada Pt. Oto Pekanbaru

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This research was conducted at PT. OTO Pekanbaru with the aim to
determine the effect of service quality, price on customer satisfaction and loyalty
at PT. OTO Pekanbaru.
This type of research is descriptive quantitative cholerational. The
population in this study were all customers at PT. OTO Pekanbaru as many as
926 people. The sampling technique uses proportional random sampling
technique. So the sample in this study were 135 consumers with customer criteria
that are more than 2 times the purchase. Data collection techniques with
questionnaires and observations. The method of multiple linear regression
analysis using SPSS version 20.
The results showed that the quality of service had a significant positive
effect on customer satisfaction. Price has a significant negative effect on customer
satisfaction. Prices have a significant negative effect on loyalty through customer
satisfaction. Service quality has a significant positive effect on customer loyalty
through customer satisfaction. Prices have a significant negative effect on
customer loyalty through customer satisfaction
Keywords : Service quality, Price, customer satisfaction and loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0123)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0123)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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