CD Tesis

Pengaruh E-Commerce Terhadap Minat Perempuan Berwirausaha Bisnis Online Ditengah Pandemi Covid-19 Kota Pekanbaru

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The main purpose of this research is to analyze the influence of Ecommerce,
gender and income expectations on Entrepreneurial Interest in Online
Business Amid the Covid-19 Pandemic in Pekanbaru City. Data analysis in this
study uses quantitative descriptive methods. The population in this study were all
MSME entrepreneurs in 2019, namely 14,117 businesses. In determining the
sample size, the formula: Slovin and obtained 99 respondents. The sample
collection technique is purposive sampling, which is one of the non-random
sampling techniques where the researcher determines the sampling by determining
specific characteristics that are in accordance with the research objectives so that
it is expected to be able to answer the research problem.
The results showed that the e commerce variable (X1) and the income
expectation variable (X3) had an effect on the interest in entrepreneurship through
online business (Y). The results of managing statistical tests jointly use indicate that
the e-commerce variable (X1) and the income expectation variable (X2) have a
simultaneous effect on the online entrepreneurial interest variable (Y). the
coefficient of determination (R Square) of 0.464 or 46.4%. So it can be concluded
that the E-commerce variable, gender and income expectations contributed to
changes in entrepreneurial interest through online business during the Covid-19
pandemic by 46.4%. while the remaining 53.6% (100% -46.4%) was influenced by
other factors which were not examined in this study
Keywords: e commerce, income expectations, interest in entrepreneurship women

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 18. 220 (0025)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Ekonomi., 2020

Deskripsi Fisik

xvi, 97 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 18. 220 (0025)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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