CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Loyalitas Konsumen Jasa Kamar Pada Tjokro Hotel Pekanbaru

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This research was conduced at Tjokro Hotel Pekanbaru located at Jenderal Sudirman Street No. 51 Pekanbaru. The purpose of this study was determine the effect of service quality and pricing on consumer loyalty room service at Tjokro Hotel Pekanbaru partially and simultaneously. In this research the method used is quantitative descriptive analysis with SPSS Program. The sample of this study was taken as many as 100 respondents from the entire population and calculated using the Slovin formula, a non-probability sampling technique with an accidental sampling technique. Data Collection techniques through interviews and questionnaries, types and source of data using primary data and secondary data, measurement techniques using a Likert Scale.
From the analysis of data which includes validity, reliability, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test), and F test (simultaneous). The results of this study indicate that the results of the first t test hypothesis testing, service quality on consumer loyalty is t arithmetic (12,442) > t table (1,6605) means that service quality has a significant effect on consumer loyalty . second, price pricing on consumer loyalty is t arithmetic (15,091) > t table (1,6605) means that pricing has a significant effect on concumer loyalty. F Test Results of service quality have a significant effect on consumer loyalty, namely F arithmetic (122.846) > F tables (3,09). This means that service quality and pricing simultaneously have a significant effect on consumer loyalty at Tjokro Hotel Pekanbaru.

Keywords : Service Quality, Pricing, Consumer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.120 (0091)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2020

Deskripsi Fisik

xi, 133 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.120 (0091)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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