CD Skripsi
Motif Dan Pengalaman Komunikasi Pria Pengguna Makeup Dalam Perspektif Fenomenologi
Currently, the use of makeup is something that is very popular with many circles, especially women. However, over time, makeup is now also something that is used by men in everyday life. Even so, in Pekanbaru City, there are still many who consider the phenomenon of men using makeup as something negative. The purpose of this writing is to find out what the real motives of a man are so that they decide to use makeup as well as what their communication experience is like, and how they interpret themselves as someone who uses makeup.
This writing method is a qualitative method with a phenomenological approach to see how the phenomenon of a man using a product that is considered something that should be used by women by most people. There are 7 informants at this writing obtained using the snowball sampling technique. Data collection techniques in this writing are interviews, observation, and documentation. This writing uses an interactive model analysis technique from Miles and Hubberman. And the data validity checking technique uses triangulation.
Based on the results of the research, it is known that men have various motives so they decide to use them. The motive of the past (because motive) is in the form of covering up flaws in the face, because seeing makeup videos on YouTube, needs to look more attractive, and be inspired by KPOP trends. Meanwhile, future motives (in-order to motive) include increasing self-confidence, educating people regarding male makeup users, and maintaining self-image. For pleasant (positive) communication experiences consist of verbal experiences, namely getting praise, feeling useful for others, and for non-verbal is being recognized and greeted by strangers. Meanwhile, the experience of unpleasant communication in the verbal form consists of getting negative comments, being considered different from other men. For non-verbal, that is, being stared with strange looks. And for the self-meaning they express, among others, as someone who appreciates and cherishes themselves, as a perfectionist, as an ordinary man in general, and as a figure with artistic value.
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