CD Skripsi

Strategi Komunikasi Kegiatan Customer Bonding C Plus Organizer Pada Pt. Capella Dinamik Nusantara

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PT. Capella Dinamik Nusantara (PT. CDN) is a regular and loyal customer of C Plus Organizer, which is engaged in the business of Event Organizer and Advertising services in Pekanbaru from 2011 to 2020. In the midst of the development of event organizers company in Pekanbaru, PT. CDN still entrusts the entire work of their entire events to C Plus Organizer and has been a regular customer for 10 years. This reserch aims to find out how the communication strategy is to increase financial benefits, increase social benefits, and add structural ties
The method used in this research is a qualitative method with a descriptive approach. Informants were determined by Purposive technique, obtained as many as 4 people namely CEO of C Plus Organizer, CEO and Creative Director of C Plus Organizer, Project Officer of C Plus Organizer, and Show Director of C Plus Organizer, and supporting informants namely Promotion Section Head of PT . Capella Dinamik Nusantara. Data collection techniques are done through interviews, observation and documentation. This research uses the concept of Customer Bonding by Berry and Pasuraman.
The results showed that in addition to financial benefits, C Plus Organizer provides discounts, providing event property loans for free, always follows the payment mechanism of PT. CDN, design and produce event materials that can be used repeatedly to save costs, and always provide space for discussion and negotiation on budget and payment issues. In addition to social benefits, C Plus Organizer does not harbor problems and admits mistakes, always doing all requests, they have a team that has effective communication skills and can work in team work, actively asking questions, listening to complaints, actively updating reports, doing meetings and briefing activities with PT. CDN and the team, creating a good atmosphere of meeting, doing exploration and imagination according to the standard of implementation, creative and sparking new ideas to face competition, evaluating team work, publishing team work at company’s social media, carrying out activities that increase familiarity, and giving gifts on big days or major holidays. To add structural benefits, C Plus Organizer creates a database of customer and company biodata, and a database of past job history events of PT. CDN to facilitate ordering.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0050)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

ix,113 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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