CD Skripsi

Pengaruh Konten Channel Youtube Jurnalrisa Terhadap Opini Subscriber Tentang Konten Mistis

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YouTube is an application or social media platform that provides variant kind of video with different content in it. The content in YouTube such as mystic, gaming, cooking and others are always attracting for YouTube user. One of a very unique and favorable content by lots of people is mystic content that Risa and her cousins always bring. The aim of this study is to find out either there is an effect or not of jurnalrisa’s YouTube channel content on subscriber’s opinion about mistic content.

This study use quantitative explanative method with random sampling technique to 400 respondents. This study examined using the data that has been shared thourgh online with google form with link: bit.ly/kuisionerjurnalrisa. After giving out the questionnaire through Google form, researcher analysis the data with SPSS application for windows 25 version, linear regreassion analysis. Where jurnalrisa’s YouTube channel content as X variable and subscriber’s opinion as Y variable.

Based on the result of simple linear regression analysis, the regression coefficient value obtained in this study is Y = 7,755 + 0,570 X. Where H0 is rejected and Ha is accepted with a significance level 0,000. If the significance level is smaller than the standard significance 0,05, we can conclude there is an effect of jurnalrisa’s YouTube channel content on subscriber’s opinion about mystic content. The coefficient of determination R square in this study amounted 42,2% that shows the number of effect from jurnalrisa YouTube channel content on subscriber opinion about mystic content is in medium category. While th remaining percentage 57,8% is influenced by other variables that not included in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0063)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

ix,93 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0063)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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