CD Skripsi

Pengaruh Motif Penggunaan Media Sosial Instagram Dan Kualitas Informasi Pada Akun @Tabu.Id Terhadap Kepuasan Followers Terkait Sex Education

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Currently, social media users have experienced rapid development throughout the world, including in Indonesia. One of the most widely used social media in conveying various information is Instagram. Through social media, the @tabu.id account delivers information about education and health which is still taboo by most people. This research was conducted to determine how much influence the motive for using social media Instagram and the quality of information on the @tabu.id account on followers satisfaction related to sex education partially and simultaneously. The theory used in this research is use and gratification.
The method used in this study is a quantitative explanation method with sampling techniques in the form of non probability sampling and purposive sampling approach techniques. The population in this study was 70,000 followers with a sample size of 398 respondents. Collecting data in this research is by using a questionnaire.
Based on multiple linear regression analysis, the research regression equation is obtained, namely Y = 0.550 + 0.573 X1 + 0.358 X2. Through the t test and F test, the significance value of each test is 0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0083)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

xi, 117 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0083)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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