CD Skripsi

Pengaruh Akun Instagram @Asiafarm.Id Terhadap Minat Berkunjung Followers

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In today's global era, technology that develops makes it easier for people to obtain information quickly and keep up with developments. Social media is a tool and means used in the process of communication. Social media can also be used to promote business, as well as attract tourists. The interest in visiting is basically the encouragement from within the consumer in the form of a desire to visit a place or region that attracts the attention of a person. @asiafarm.id instagram account has more followers than other asia farm social media accounts. The purpose of this research is to find out the influence of @asiafarm.id instagram account on followers' visiting interests.
This research method is quantitative explantation, with data collection techniques that is through the dissemination of questionnaires using google docs online to followers of @asiafarm.id account with a population of 26.8 thousand followers the number of samples is 394 determined through random sampling techniques. The data in this study were measured on a likert scale. Data analysis techniques in this study used descriptive analysis techniques, simple linear regression, and coefficients of determination.
Based on the results of the study, a significance value (sig.) of 1,29 is greater than the probability of 0.05, so it can be concluded that H0 is accepted and Ha is rejected, which means that there is no significant effect between Instagram @ Asiafarm.id Account on Followers Visiting Interest. Meanwhile, based on the coefficient of determination test, the coefficient of determination (R2) is 0.081 which means that the influence of the independent variable (Instagram account @ Asiafarm.id) only has an effect of 8.1% on the dependent variable (interest in visiting Followers) while 91.9 % influenced by other factors.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0104)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

xi, 112 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0104)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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