CD Skripsi

Dampak Keberadaan Alfamart Dan Indomaret Terhadap Tingkat Keberlangsungan Usaha Mikro Kecil Menengah Di Kota Pekanbaru

---

The distribution of Indomaret and Alfamart retail businesses in Pekanbaru
is growing. The spread has entered the countryside. In fact, the distance between
Indomaret and Alfamart is very close to each other. This phenomenon has an
impact on the sustainability of micro, small and medium enterprises. This study
aims to analyze the impact of Alfamart and Indomaret on the level of
sustainability of micro, small, and medium enterprises in Pekanbaru City. The
purpose of this study (1) to see the turnover of micro, small and medium enterprises
before and after the existence of Alfamart and Indomaret in the city of Pekanbaru
(2) to see the number of micro, small and medium business customers before and
after the existence of Alfamart and Indomaret in Pekanbaru City micro small
medium before and after the existence of Alfamart and Indomaret in the city of
Pekanbaru
The population in this study amounted to 941 Micro, Small and Medium
Enterprises that sell similar to Indomaret and Alfamart, by calculating the sample
size using the Slovin technique. This study uses descriptive analysis, with samples
taken by accidential sampling, namely 90 respondents from the owners of micro,
small and medium enterprises. Data were collected through interviews, observation
and documentation, the results were analyzed using a quantitative descriptive
approach and the data were tested using the Wilcoxon test.
The quantitative analysis used a Wilcoxon test of 90% which is examined
based on the 5% significance level, indicating that < 0.05 and drawing
conclusions: (1) the existence of Alfamart and Indomaret have a negative impact on
micro, small and medium enterprises. (2) have decreased subscriber numbers. (3)
There is no difference in the workforce of micro and small business owners.
Key words: Continuity, Alfamart Indomaret, UMKM

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 01. 121 (0008)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 01. 121 (0008)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar