CD Skripsi
Faktor – Faktor Yang Mempengaruhi Permintaan Produk Kerupuk Kulit Di Kota Pekanbaru
Skin crackers are one of the processed food industries that are quite
popular in the community. Apart from cultural factors, the majority of the
population likes skin crackers, another factor is the existence of cowhide waste in
the Slaughterhouse which is the main ingredient for abundant skin crackers and
facilitates the production of crackers. leather in Pekanbaru City.
In analyzing the number of requests for skin crackers in Pekanbaru City,
there are many factors that influence the demand. In this study, there are 3 factors
that become independent variables in the analysis of the demand for skin crackers
in Pekanbaru City, including income (X1), taste (X2), and the price of skin
crackers (X3). Meanwhile, the dependent variable is demand (Y).
The method used is multiple linear regression analysis, namely the
partial regression test (t test), simultaneous coefficient test (F test) and the
coefficient of determination (R2).
The results of this study are based on statistical testing of the partial
regression equation, namely the independent variable income (X1), taste (X2) and
price (X3) have a significant effect on the dependent variable, namely the demand
for skin crackers in Pekanbaru City. Based on the regression equation
simultaneously, it shows that income, taste and price have a significant effect on
the demand for skin crackers. Meanwhile, based on the coefficient of
determination (R2) shows that the independent variable has an effect of 71.1% on
the demand for skin crackers, the remaining 28.9% is influenced by other
variables not included in this regression model.
Keywords: Demand, Income, Taste, Price
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