CD Skripsi

Strategi Pengembangan Pakan Ikan Air Tawar Di Kecamatan Kampar Kabupaten Kampar

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This study aims to determine the development strategy of the freshwater
fish feed industry in Kampar subdistrict of Kampar district . This study using all
population of 18 units of fish feed industry as the sample by using the census
method, Analysis method used in this reseatch is SWOT Analysis and IE Matrix.
The results of the SWOT analysis show that the fish feed industry in
Kampar District, Kampar Regency, has a strategy to develop a business in
dealing with internal and external problems. IE matrix for the fish feed industry is
in Column V, which has moderate internal and external capabilities and is in a
state of growth and stability. Based on the SWOT analysis diagram, this strategy
is in quadrant 1 (aggressive strategy). The strategy that must be established in
these circumstances is to support aggressive growth policies. This aggressive
strategy is more focused on SO (Strength-Opportunities) strategy, namely by
using strength to take advantage of existing opportunities.
Keywords : Strategy, Internal, Eksternal, fish feed industry

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0208)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2020

Deskripsi Fisik

ix, 232 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0208)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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