CD Skripsi
Analisis Penawaran Industri Mebel Di Kota Pekanbaru
This study aims to determine and analyze the influence of price,
production costs, and profit on furniture supply. The total population in this study
is 36 ukm. The sample used in this research is 36. Using the census method, where
the whole population becomes the sample. And data processing using multiple
linear regression method with SPSS program. Based on the results of the test if
the data using multiple linear regression can be taken several conclusions,
namely: Price has a positive and unsignificant influence on furniture supply.
Production cost have a positive and significant effect on furniture offerings. Profit
has a positive and significant effect on furniture offerings.Price, production cost,
and profit have influence together to furniture offer in Pekanbaru City. Based on
the analysis of factors affecting the supply of furniture, the effect of price,
production cost, and profit can be given the following suggestions: a) The
company needs to determine the pricing strategy, by stepping up and maintaining
the quality and service for customer satisfaction. b) The Company may increase
the amount of bid to raise profit by taking into account market conditions.
Keywords: Price, Production Cost, Profit, Supply.
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