CD Skripsi
Analisis Strategi Promosi Multi Level Marketing Syariah Pada Pt. Herba Penawar Alwahida Indonesia-Pekanbaru
This research is based on the variety of promotions carried out by all circles
of society in promoting this HPAI product. The subject of this research is agency
marketing, while the object is the sharia promotion strategy carried out at HPAI
Pekabaru. The objectives of this research are:
1. To find out how the sharia promotion strategy in MLM HNI-HPAI
Pekanbaru.
2. To analyze the suitability of Promotion at PT. Herba Alwahida Indonesia in
Pekanbaru with sharia principles.
From the research results from questions through questionnaires to
consumers, the promotion of sharia implemented by PT. HPAI Pekanbaru is
categorized as Very Good. And then from the results of interviews with the Head of
BC HNI-HPAI Pekanbaru and the Agency that the promotion is in accordance with
sharia principles, namely:
1. ot cheating
2. Maintain ethics with consumers and rivals
3. In accordance with reality
4. Not making it up in marketing the product.
5. Mutual respect
6. Mutual respect
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Keywords: Shariah Promotion, Multi Level Syariah Marketing.
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