CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Mobil Terios Pada Pt Capella Medan Daihatsu Cabang Duri

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This research was conducted at PT. Capella Medan Daihatsu Duri
Branch, located on street Duri-Dumai km 3.5 in front of the dsf gate. The purpose
of this study was to determine the effect of product quality and pricing on
purchasing decisions for terios cars at PT. Capella Medan Daihatsu Branch of
Duri. Product quality and pricing (X1X2) meanwhile purchasing decisions (Y).
The research method used is quantitative descriptive analysis obtained
from the results of a questionnaire measured by a Likert scale which is then
processed by the SPSS program. The sample of this study was 85 respondents
from the population who were calculated using the Slovin formula. This research
uses simple linear regression analysis method and multiple linear regression
analysis.
The results showed that the quality of the product had an effect on
purchasing decisions for terios cars with a value of t count> t table (8,712>
1,663) and significance (0,000 t table (11.099> 1.663) and significance
(0.000 F table (63.158> 3.11) and significance (0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0002)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiii, 119 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0002)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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