CD Skripsi

Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Pt. Mex Barlian Dirgantara Pekanbaru

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This research was conducted in Mex Barlian Dirgantara Pekanbaru,
located on Meranti Street, Labuh Baru Timur Village, Payung Sekaki District.
The purpose of this study was to determine the effect of relationship marketing
and service quality on customer loyalty in the use of goods delivery services at
PT. Mex Barlian Dirgantara Pekanbaru. Relationship marketing and service
quality (X1-X2) meanwhile customer loyalty (Y).
The research method used is quantitative descriptive analysis obtained
from the results of a questionnaire measured by a Likert scale which is then
processed with SPSS version 16. The sample of this study was 100 respondents
from the population calculated using the Slovin formula. This research uses
simple linear regression analysis method and multiple linear regression analysis.
The results of the analysis show that relationship marketing and service
quality have an effect on increasing consumer loyalty, either partially or
simultaneously. The results of the analysis show that the coefficient of
determination is 0.429, meaning that 42.9% change in the value of customer
loyalty is influenced by relationship marketing and service quality variables while
the remaining 57.1% is influenced by other variables not examined in this study.
Keywords: Relationship Marketing, Service Quality, Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0004)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiii, 112 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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