CD Skripsi

Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Sepatu Bata Mtc Giant Panam Pekanbaru

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This research was conducted at MTC Giant Panam Pekanbaru Brick Shoe
Store, located on HR street. Soebrantas KM. 12.5. The purpose of this research is
to find out the influence of brand image and product quality on purchasing decisions
on consumers who shop at MTC Giant Panam Pekanbaru Brick Shoe Store. Where
brand image as variable (X1), product quality as variable (X2), and purchase decision
as variable (Y).
The research method used is descriptive quantitative analysis obtained from
questionnaire results and measured by likert scale which is then processed with
SPSS version 23. Samples in this study as many as 100 respondents from the
population were calculated using the formula slovin. The study used simple linear
regression analysis methods and multiple linear regression analysis.
The technique used in this study was Accidental Sampling. The results of the
analysis showed that brand image variables and product qualityhad a positive and
significant influence on the increase in purchasing decisions both partially and
simultaneously.
Keywords: Brand Image, Quality, Purchasing Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0010)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

vii, 102 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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