CD Skripsi

Pengaruh Periklanan Dan Personal Selling Terhadap Minat Beli Toyota Agya (Studi Pada Pelanggan Pt. Agung Automall Cabang Baganbatu )

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This research was conducted at PT. Agung Automall Baganbatu Branch,
located on Jl. Lintas Riau- North Sumatra, Bahtera Makmur Village, Kec. Bagan
Sinembah, Kab. Rkan Hilir, Riau. The purpose of this study was to determine the
effect of advertising and personal selling on buying interest in Toyota Agya (sudi
on customers of PT. Agung Automall, Baganbatu Branch). Advertising and
personal selling (X1X2) meanwhile buying interest (Y).
The research method used is quantitative descriptive analysis obtained
from the results of a questionnaire measured by a Likert scale which is then
processed by the SPSS program. The sample of this study was 58 respondents
from the population who were calculated using the Slovin formula. This study
uses a simple linear regression analysis method and multiple linear regression
analysis.
The results showed that advertising had an effect on buying interest in
Toyota Agya with t count> t table (11,445> 2.00324) and significance (0.000
t table (3,449> 2.00324) and significance (0.001 F table
(78,076> 3.16) with significance (0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0016)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiii, 122 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0016)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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