CD Skripsi

Pengaruh Citra Merek Dan Penetapan Harga Terhadap Keputusan Pembelian Konsumen Mobil Toyota Kijang Innova Pada Pt. Agung Auto Mall Sutomo Pekanbaru

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This research was conducted at PT. Agung Auto Mall Sutomo
Pekanbaru. The purpose of this study was to determine the effect of Brand Image
and Pricing on Consumer Purchase Decisions of Toyota Kijang Innova Cars At.
PT. Agung Auto Mall Sutomo Pekanbaru). Brand Image and Pricing as
independent variables (X1,X2) while Consumer Purchasing Decisions as the
dependent variable (Y).
The problem in this research is that the sharp decline in sales be seen
every year. It can be seen from the target and realization data of the company.
The research sample was taken as many as 109 respondents from the population
who were calculated using the Slovin formula. Data obtained from the results of
the questionnaire and then processed to then be tested with statistics through the
SPSS program.
From the results of the tests conducted, it shows that Brand Image and
Pricing have a positive and significant effect on Consumer Purchase Decisions
for Toyota Kijang Innova Cars at PT. Agung Auto Mall Sutomo Pekanbaru
Keywords: Brand Image, Pricing, Consumer Purchase Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0018)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiv, 126 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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