CD Skripsi

Pengaruh Citra Perusahaan Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen (Studi Pada Penjualan Jasa Kamar Hotel Dyan Graha Pekanbaru)

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This research was conducted at Hotel Dyan Graha Pekanbaru, as for the
purpose of this study was to determine the influence of corporate image and
service quality toward costumer loyalty ( study at the hotel room service Dyan
Graha Pekanbaru Hotel). corporate image and service quality as the independent
variable (X1X2) while the costumer loyalty as the dependent variable (Y).The
problem in this research is the sale of room service of Hotel Dyan Graha
Pekanbaru fluctuated and tenden to decline each year, does not even reach the
sales target. Seen from the presentation realization sale services of a hotel room
in the last 5 years. The research sample was taken of 100 respondents of the
population was calculated using the Slovin formula. The data was getting from
the questionnaire and subsequently processed to then be tested with statistics
through SPSS. From the results which shows that corporate image and service
quality have a positive and significant impact on customer loyalty (study at Hotel
Room Service Dyan Graha Pekanbaru Hotel).
Keywords: corporate image, service quality, customer loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0019)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

ix,82 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0019)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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