CD Skripsi

Analisis Struktur, Perilaku Dan Kinerja Industri Jasa Reparasi Kendaraan Bermotor Roda Dua (Bengkel) Di Kota Pekanbaru

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This study aims to analyze the market structure, behavior and
performance of the two-wheeled motor vehicle repair service industry in
Pekanbaru City. Sampling using a sample size based on Gay & Diehl's theory and
then using the Multistage Random sampling method, which based on the Gay &
Diehl theory, 52 respondents were determined and then the sample was taken
based on the number of districts in Pekanbaru City using the Multistage Random
sampling method. The data analysis used is descriptive and quantitative analysis
through the structural-behavior-performance theoretical approach. The results of
the analysis show that the market structure of the two-wheeled motor vehicle
repair service industry in Pekanbaru City is a monopolistic market with the
highest market share of 5.10% and the lowest market share of 0.34% and with the
lowest market share. CR4 value of 19.28%. Then the behavioral analysis
calculated based on the CLR shows that the two-wheeled motorized vehicle repair
service industry in Pekanbaru City is a capital-intensive industry and the use of
advertising for promotion in this industry is not good because business actors use
the method of word of mouth to customers. The balance of the performance of the
two-wheeled motor vehicle repair service industry in Pekanbaru City occurred at
an average condition of 21.28%. The highest PCM with a value of 38.46% and the
lowest PCM with a value of 6.66%.
Keywords: service industry, structure, conduct, performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0020)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0020)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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