CD Skripsi

Strategi Pengembangan Industri Jasa Salon Kecantikan Di Kota Pekanbaru

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This research was conducted in the beauty salon business services industry
in the city of Pekanbaru. The purpose of this research is to find out the strengths,
weaknesses, threats and threats as well as the right strategy to develop the beauty
salon service industry in Pekanbaru City. This study uses secondary data and
data obtained from agencies / services and directly from beauty service business
owners which get 11 units. The data techniques used were interviews,
questionnaires and documentation. The method used is descriptive quantitative
and analysis tools used are SWOT analysis and IE Matrix. The results showed the
strength of the beauty salon service industry is having sufficient initial capital,
strategic location, being able to maintain good relationships with customers and
the variety of treatments offered. Meanwhile, the weakness is that it is difficult to
find skilled and competent workers, who carry out promotions, unclear
bookkeeping records and price competition. While the opportunities are the
influence of trends and high demand for fashion, sophisticated equipment,
development of science and technology and the development of the population.
And the threats are competitive price competition, the existence of products /
substitutes, volatile consumer tastes and business competition. Based on the
SWOT analysis, it shows that the beauty salon service industry in Pekanbaru City
is in quadrant I (aggressive strategy). This strategy focuses on SO (Strength -
Opportunities) strategy, namely by using strength to take advantage of existing
opportunities. So the development strategy that can be done is to innovate and
keep up with the times and maintain good relationships with customers and take
advantage of strategic locations.
Keywords: Strategy, Beauty Salon, SWOT Analysis, IE Matrix

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0021)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0021)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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