CD Skripsi

Strategi Pengembangan Objek Wisata Pusat Budaya Petalangan Danau Betung Kecamatan Pangkalan Kuras Kabupaten Pelalawan

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This research was conducted in the area of Lake Betung, Betung Village,
Pangkalan Kuras District, Pelalawan Regency, Riau Province. The purpose of this
study was to determine the most appropriate strategy to develop the Tourism Object
of the Petalangan Lake Betung Cultural Center, Pangkalan Kuras District,
Pelalawan Regency.The data used in this study are primary data obtained using a
questionnaire with a sample involving as many as 73 respondents consisting of
visitors to the Petalanangan Cultural Center of Lake Betung. The analysis method
used in this research is descriptive method and SWOT analysis.Based on the results
of this study, it is known that from the analysis of internal factors and external
factors, the sub total strength is 2.976 and the sub total weakness is 0.684. Odds
3,110 and odds 0,667. Therefore, the alternative strategy used is SO (Strength and
Opportunities), with the consideration that the tourist attraction of the Petalangan
Lake Betung Cultural Center has good natural potential to be developed, but has not
been used optimally, for that in developing the Petalangan Lake Betung Cultural
Center must create strategies using strength (Strength) to take advantage of
opportunities (Opportunities).
Keywords: Strategy, Tourism Object Development

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0023)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0023)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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