CD Skripsi

Analisis Persaingan Industri Crumb Rubber Di Kabupaten Kuantan Singingi (Studi Kasus Di Pt. Andalas Agrolestari)

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This study aims to determine the competition of the Crumb Rubber Industry in Kuantan Singingi Regency (Case Study at PT. Andalas Agrolestari). Data collection was carried out by interviewing internal parties of PT. Andalas Agrolestari and Rubber Farmers. The technique of determining respondents (key informants) uses proposive sampling. The method used is descriptive method, using qualitative data using the theoretical approach of Porter's Five Forces Model.
From The results of research using the Porter's Five Forces Model theory approach show that the competition variable in the crumb rubber industry has a high level of competition where the crumb rubber industry competes in the world market with foreign producing countries. The threat of new entrants is theoretically weak because of the large barriers to entry into the industry. From the supplier variable, the company has a high supply of one supplier, namely rubber farmers in Kuantan Singingi Regency, and has a low supplier, namely rubber traders in Jambi province. Suppliers face oligopoly market conditions where the company is the determinant of the price, the collector traders the authority of the price and the supplier is the recipient of the price so that the bargaining power of the suppliers is weak. The bargaining power of buyers is strong according to theory, where the buyer is able to control prices and purchases. The threat of substitute products is strong in theory, replacement products have relatively cheap prices and are of good quality. And the influence of Stakeholder Power (local government policy) is weak according to theory in developing the crumb rubber industry and in improving the economy of rubber farmers in Kuantan Singingi Regency.
Keywords: Competition, Crumb Rubber Industry, Porter's Five Forces Model, Stakeholders (Government Policy).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0029)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0029)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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