CD Skripsi

Analisis Strategi Keunggulan Bersaing Rotte Bakery Pekanbaru

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Rotte Bakery is one of a company that sells of bread and pastry in pekanbaru. In
this reseach, the reseacher discuss about the analysis of advantage competitive
strategy in rotte bakery pekanbaru, the objective of the research to analyze
internal factor (strength and weakness), eksternal factor (chance and threat) for
Rotte Bakery, and the strategy of advantage Competitive that appropriate in Rotte
Bakery. In collecting the data, the researcher use interview from expert informant
based on qualified informant criteria. The research use Matriks IFE, ,Matriks IE
dan SWOT Matriks. The result of this research from SWOT analysis show that the
alternative that can be cocluded maintain and increase the quality of the product
and services for keep consumer loyality, and develop new products in the
consumer market and increas the production ability and services for loyality and
found the bigger market.
Keyword : Strategy, Advantage Competitive, SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0036)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0036)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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