Image of Analisis Kepuasan Konsumen Dan Positioning Terhadap Biji Kopi Single Origin Arabica Sumatera Dan Jawa Berdasarkan Persepsi Konsumen Di Universitas Riau
Penanda Bagikan

CD Skripsi

Analisis Kepuasan Konsumen Dan Positioning Terhadap Biji Kopi Single Origin Arabica Sumatera Dan Jawa Berdasarkan Persepsi Konsumen Di Universitas Riau

This study aims to identify differences in customer satisfaction with
arabica single origin coffee beans from Sumatra and Java at the University of
Riau and to develop a positioning map for arabica single origin coffee beans from
Sumatra and Java at the University of Riau. The sample in this study was drawn
using a purposive sampling method, namely sampling according to certain
criteria. The questionnaire was aimed at active students from the University of
Riau who had consumed arabica single origin coffee beans from Sumatra and
Java. The number of sample populations used is up to 50 respondents from Riau
University students. The data obtained were analyzed using the Mann Whitney UTest
to compare satisfaction with the IBM SPSS Statistic 26 software and the
Multidimensional Scaling Mapping method using radar charts with the Microsoft
Excel 2019 software. The results showed that customers at the University of Riau
had the same satisfaction with the consumption of arabica single origin coffee
beans from both region Sumatra and Java, and customer perception positioning
map shows almost the same position on the aroma, taste, sweetness, uniformity
and overall indicators, and customer perception shows a slightly different
position on the celan cup, body, acidity, aftertaste and balance, i.e. one element,
indicators is a little more important than the others.
Keywords: Customer Satisfaction, Positioning Map, Sumatra And Java Arabica
Single Origin Coffee Beans, Mann Whitney-U Test, Radar Chart

Ketersediaan
#
Perpustakaan Universitas Riau 02 02. 121 (0093)
02 02. 121 (0093)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 121 (0093)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
xii, 29 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 121 (0093)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar