CD Skripsi

Pengaruh Country Of Origin Dan Persepsi Kualitas Terhadap Minat Pembelian (Studi Pada Pusat Penjualan Xiaomi-Pekanbaru)

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This study aims to determine the effect of Country Of Origin and Perceived Quality
on Interest Buy on Xiaomi Smartphone Products (Study At Xiaomi Sales Center Pekanbaru).
Country Of Origin is a person's view of a product from the country of origin of the product
concerned. Perceived quality is an opinion or estimation of certain qualities. Country of
origin perceived quality can have an impact on buying interest. With the influence of country
of origin and perceived quality of buying interest then the product from the country of origin
and have a perceived quality so that consumer buying interest appears. This research was
conducted at Xiaomi sales center Pekanbaru. This study took the number of respondents ie 91
people.
Data obtained through questionnaires. The data from the questionnaire is
further processed using statistical analysis that is simple linear analysis, multiple
linear analysis, determination analysis, and significance test with t test (partial), F
(simultaneous) test.
The results showed that the test results of the first t test hypothesis that is
country of origin to buy interest is tcount (15.815) > ttabel (1,780) means country of
origin significant effect on buying interest. Both perceived quality of buying interest
is titung (9,982)> ttable (1.780) meaning there is significant influence between
perceived quality to consumer buying interest. F test results of country of origin and
perceived quality of buying interest are F arithmetic (123.673)> F table (3.097). This
means that the country of origin and perceived quality simultaneously significantly
influence consumer buying interest.
Keywords: Country of Origin, Perceived Quality, Buying interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0042)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

x, 96 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0042)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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