CD Skripsi

Analisis Structure, Conduct, Perfomance Usaha Mikro Kecil Menengah Kerupuk Sagu Dikecamatan Kuantan Tengah

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This study aims to determine the market structure, performance and behavior of the sago cracker industry in central Kuantan District. This research is quantitative descriptive. The population of this study were all sago cracker industry players in central Kuantan District. The non-probability sampling method chosen is saturated sampling by taking the entire population as a sample. The analytical technique used in this research is scp (structure, conduct, performance). Based on the results of the research , the market structure formed in the sago cracker industry in Kuantan Tengah district is a monopolistic competition market . this is based on the calculation of cr4 obtained results of 51.81% included in 40 < cr4 < 60 so that it is classified as middle to lower category. Where the highest market share is 14.92% and the lowest is 4.21%. The calculation of the minimum efficiency scale (mes) is to determine the magnitude of market barriers for new players in the sago cracker industry in the district of Kuantan Tengah. The mes value obtained is 14.92% which allows new players to be relatively easy to enter the market. This requires that every company in the market must be ready to compete with new players who will threaten the market share of the old company. Based on descriptive research conducted by asking direct questions to sago cracker business actors in Kuantan Tengah district, there are three industrial behaviors, namely pricing, product and promotion strategies. Based on the results of the study, it was found that the average price cost margin of all sago cracker industry players in the Kuantan Tengah sub-district was 31.11%, the highest pcm was 45% with a total share of 9.95%, while the company with the highest market share was 14.92 % the value of the pcm that is obtained is 30%.
Keywords: Structure, Conduct, Perfomance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0063)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

v, 107 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0063)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

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