CD Skripsi

Strategi Komunikasi Pt. Chevron Pacific Indonesia Dalam Mengimplementasikan Peraturan Lalu Lintas Internal Di Camp Chevron Rumbai

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PT. Chevron Pacific Indonesia is one of the largest energy companies in the
world. This company has a very unique traffic code that applies at Chevron Camp
as it stands in stark contrast to the hustle and bustle of traffic outside Chevron
Camp and lacks discipline. Chevron Camp's internal traffic regulations can be
implemented with discipline by every family of Chevron Camp residents who are
said to be effective because of the proper socialization steps from PT Chevron
Pacific Indonesia. The aims of this study are to know the communicator strategy,
the audience target, communication message and communication media in the
implementation of traffict internal regulation in Camp Chevron Rumbai.
This study uses qualitative research methods by means of descriptions in the
form of words and language. The subject of this research is the employees of PT.
Chevron Pacific Indonesia which enforces internal traffic regulations at Camp
Chevron Rumbai. Researchers used research informants through key persons,
which were 8 formal and informal figures. Data collection techniques by
interview, observation and documentation. The data analysis technique in this
study refers to the interactive model of Huberman and Miles. The results of this
study state that the communicator strategy in conveying the socialization is the
Head and Security members of PT CPI. In addition, it also collaborates with the
Police and local governments such as Districts and Villages in delivering
messages. Audience communication strategy, PT. Chevron Pacific Indonesia
divides the target audience into two, namely residents of housing in Camp Rumbai
and the general public. Communication message strategy, PT. Chevron Pacific
Indonesia in assessing the objectives of the socialization expects a response from
the target audience. To achieve this goal, using media that emphasizes the content
of the message conveyed in the form of socialization of the traffic regulations that
are applied, calls for obeying the traffic rules in Camp Rumbai and the sanctions
that will be given if these regulations are violated. The communication media
strategy used in spreading messages uses media in the form of: print media such
as the Chevron Bulletin, traffic signs and banners and face-to-face such as
socialization to schools both inside Camp Rumbai and outside Camp Rumbai.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0138)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

viii, 94 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0138)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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