CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen (Studi Kasus Pada Hotel Grand Suka Pekanbaru)

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The research was conducted at the Grand Suka Hotel Pekanbaru, located
at Jalan SoekarnoHatta kav.148 Pekanbaru, Riau. The purpose of this study was
to determine the effect of Service Quality And Pricing On Costumer Satisfaction
(a case study at Hotel Grand Suka Pekanbaru) partially and simultaneously. In
this research, the method used is quantitative descriptive analysis with the SPPS
program. The population in this study were all consumers who purchased rooms
at the Grand Suka Hotel Pekanbaru in the last year, namely 2019, as many as 100
people. The sample in this research is all consumers of Hotel Grand Suka
Pekanbaru as many as 100 respondents. To determine the sample using the
census method. The technique of collecting data through questionnaires and
interviews, the types and sources of data using primary data and secondary data,
the technique of collecting measurements using a liker scale.
From the analysis of data which includes validity test, reliability, simple
linear regression analysis, multiple linear analysis, determination analysis and
significance test with t test (partial test), and f test (simultaneous). The results of
this study indicate that the results of the first t test hypothesis testing, service
quality on costumer satisfaction, namely t arithmetic (7,372) > t table (1,6605)
means that service quality has a significant effect on costumer satisficantion.
Second, pricing on customer satisfaction, namely t arithmetic (9.408) > t table
(1,6605), meaning that the determination has a significant effect on customer
satisfaction. The results of the F test of service quality and pricing have a
significant effect on customer satisfaction, namely F arithmetic (50.747) > F table
(3,09). This means that service quality and pricing simultaneously have a
significant effect on customer satisfaction at Grand Suka Hotel Pekanbaru.
Keywords: Service Quality, Pricing, Customer satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0048)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiv, 137 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0048)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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