CD Skripsi

Pengaruh Lokasi Toko Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Restoran Pizza Hut Metropolitan City Panam Kota Pekanbaru

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This study aims to examine the persial and simultaneous influence of store
location and service quality on consumer buying interest. Where independent
variable in this liresearch is store location and service quality while dependent
variable is consumer buying interest. The sample used is secondary data derived
consumer count report in Pizza Hut Restaurant Metropolitan City Panam in
Pekanbaru City period 2019.
This study uses primary data from Pizza Hut Metropolitan City Panam
consumer questionnaire. Samples and sampling using insidental sampling
technique. Data analysis using multiple linear regression analysis, t test, F test, and
test of coefficient of determination. Data analysis using multiple linear regression
analysis with SPSS 20.
The results of this study indicate that the variable of store location and
service quality in persial (t test) have a significant effect on consumer buying
interest at Pizza Hut restaurants metropolitan city panam. The simultaneous test
results (F test) shows the influence of store location and service quality on
consumer buying interest at Pizza Hut restaurants metropolitan city panam.
Keywords: store location, service quality and buying interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0050)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xi, 115 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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