CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Hotel Inna Parapat Girsang Sipanganbolon

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This research was conducted at Hotel Inna Parapat Girsang Sipanganbolon.
The purpose of this study was to determine the effect of service quality and pricing
on consumer satisfaction at the Hotel Inna Parapat Girsang Sipanganbolon. The
influence of service quality and pricing as independent variables (X1, X2) while
consumer satisfaction as the dependent variable (Y).
The problem in this research is the reduction in the number of consumers in
the last two years, the number of consumers staying overnight is decreasing and the
rating rating. It can be seen from the data of consumer visits and the table of scores
given by consumers. The sample of this study was taken as many as 100
respondents from the population which was calculated using the Slovin formula.
The data obtained from the results of the questionnaire and then processed and then
tested with statistics through the SPSS program.
From the results of the tests carried out, it shows that the influence of service
quality and pricing has a positive and significant effect on customer satisfaction at
the Inna Parapat Girsang Sipanganbolon Hotel.
Keywords: Service Quality, Pricing and Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0053)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xvi, 125 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0053)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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