CD Skripsi

Strategi Pengembangan Hotel Bintang Tiga Di Kota Pekanbaru

---

This study aims to analyze the development strategy of three-star
hotels in Pekanbaru City through the SWOT method. The method used in
this study is descriptive and SWOT analysis in order to find out the
obstacles faced by three-star hotels and provide the right alternative
strategy to be applied to the three-star hotel industry in Pekanbaru City.
The population in this study is the entire three-star hotel industry. in
Pekanbaru City as many as 27 business units. The sampling technique
used the census technique, so the sample in the study was 27 business
units. The results showed that the analytical methods used were EFAS
matrix, IFAS matrix, and IE matrix. Based on the analysis of the external
and internal environment, the three-star hotel industry in Pekanbaru City
is in a growth position where the concentration strategy is vertical. This
means that this strategy is the main strategy for companies that have a
strong competitive market in a highly attractive industry, in this case the
company must minimize costs and inefficient operations so it is necessary
to apply a WO strategy. In implementing the WO strategy, the three-star
hotel industry in Pekanbaru City needs to prioritize the implementation of
the strategy of creating price variants in order to have attractiveness and
create jobs that can filter skilled and qualified workers. Increase
promotional activities as well as expand markets and improve product
quality in order to attract consumers from various sectors.
Keywords: Three Star Hotel Industry, SWOT Analysis,IE Matrix

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 01. 121 (0073)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 77 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 01. 121 (0073)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar