CD Skripsi

Pengaruh Lokasi Wisata Dan Bauran Promosi Terhadap Minat Berkunjung Pada Objek Wisata Croco Lityre Waterpark Desa Sungai Lala Kecamatan Sungai Lala Kabupaten Indragiri Hulu

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This research was conducted at the tourist attraction Croco Lityre
Waterpark Sungai Lala Village, Sungai Lala District, Indragiri Hulu Regency.
This study aims to determine the effect of tourism location and promotion mix on
interest in visiting the Croco Lityre Waterpark tourism object, Sungai Lala
Village, Sungai Lala District, Indragiri Hulu Regency. This research uses
quantitative descriptive analysis method and SPSS version 26. The population in
this study are all visitors who are visiting Croco Lityre Waterpark in 2020 with a
total of 4.123 people. Sampling was determined by accidental sampling technique
and obtained a total sample of 98 respondents. Data collection techniques
through questionnaires. The types and sources of data used are primary data and
secondary data.
From the data analysis which includes validity test, reliability test, classical
assumption test, simple regression analysis, multiple regression analysis,
coefficient of determination test, and significance test with t test (partial) and f
test (simultaneous). The results of this study indicate that the results of the first t
test hypothesis testing, tourist sites on visiting interest are t count (5,261) > t table
(1,66088) which means that tourist locations have a significant effect on visiting
interest. The two promotion mixes on visiting interest are t count (8,041) > t table
(1.66088) which means that the promotion mix has a significant effect on visiting
interest. The results of the calculated f test (35,648) > f table (3.09) which means
that the tourist location and the promotion mix simultaneously affect the interest
in visiting the Croco Lityre Waterpark tourist attraction, Sungai Lala Village,
Sungai Lala District, Indragiri Hulu Regency.
Keywords: Tourist Locations, Promotion Mix, Visiting Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0058)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

x, 135 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0058)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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