CD Skripsi

Pengaruh Variasi Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Parfum Pada Pt.Tivona Pekanbaru

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This research was conducted at PT. Tivona Pekanbaru, which is located at Jl.
Samarinda No.26 E, North Tangkerang, Bukit Raya District, Pekanbaru City Riau. This
study aims to determine the effect of Product Variations and Pricing on Purchase
Decisions partially and simultaneously. This study uses a quantitative descriptive
analysis method with the SPSS program. The population in this study were all
consumers who purchased perfume products at PT. Tivona Pekanbaru in the last 5
years as many as 3598 and the sample in this study was 97 respondents. Determination
of the sample in this study using the Slovin formula, namely the Non Probability
Sampling technique with thetechnique Accidental Sampling.
Data analysis used validity test, reliability test, classical assumption test, simple
linear regression analysis, multiple linear regression analysis, determination analysis
and significance test with t test (partial test) f test (simultaneous test). The results of
this study indicate the results of the first t-test hypothesis, Product Variations on
Purchase Decisions, namely t count (6.626) > t table (1.661) meaning that Product
Variations affect Purchase Decisions. Second, Pricing on Purchase Decisions, namely
t count (6,254) > t table (1,661) meaning that Price Fixing has an effect on Purchase
Decisions. The results of the f test of Product Variation and Pricing have an effect on
Purchase Decisions, namely f count (25,517) > f table (3,09) meaning that Product
Variations and Pricing simultaneously affect the Purchasing Decision of Perfume
Products at PT. Tivona Pekanbaru.
Keywords: Product Variation, Pricing, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0059)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

x, 123 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0059)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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