CD Skripsi

Pengaruh Kualitas Pelayanan Dan Promosi Penjualan Terhadap Keputusan Pembelian Mobil Pada Pt Agung Toyota Cabang Sm. Amin Pekanbaru

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The rise of types and cars on the market will certainly cause problems between
producers who market cars, where competition occurs in attracting as many consumers
as possible. To attract the interest of consumers who will buy a car, one of the efforts that
can be done is to aggressively conduct marketing and improve the marketing system more
effectively. Effective marketing in its application is not only how to increase sales volume
but also observe consumer behavior and fulfill consumer desires through efforts to
improve product quality in accordance with consumer expectations.
This study aims to analyze the effect of service quality and sales promotion on car
purchase decisions at PT Agung Toyota Branch Sm. Amen Pekanbaru. This research was
conducted on consumers from PT Agung Toyota, totaling 300 consumers with nonprobability
random sampling technique, namely samples taken from the population and
carried out randomly without regard to the existing strata in the population and using the
slovin formula. So, the sample in this study were 75 respondents.
The results showed that the results of testing the t-test hypothesis for the variable
Service Quality (X1) was 5.956 > t table (1.99346) with a significance (0.000)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0065)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

vi, 74 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0065)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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