CD Skripsi

Pengaruh Penetapan Harga Dan Kualitas Produk Terhadap Minat Beli Sepeda Motor Honda Pada Pt. Hamparan Orion Hasil Optimal Pangkalan Kerinci (Studi Kasus : Survei Konsumen Pada Pengguna Sepeda Motor Merk Honda Di Kecamatan Pangkalan Kerinci Kabupaten Pelalawan Provinsi Riau)

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This study aims to determine the effect of price and product quality on
interest in buying Honda motorcycles at PT. Optimal Result Orion Overlay (PT.
HOHO) Pangkalan Kerinci. Price is the amount of money charged for a product or
service that consumers exchange for the benefits of having or using the product or
service. Price also has a major role in creating customer value and building
customer relationships. Product quality is how the product has a value that can
satisfy consumers both physically and psychologically which shows the properties
contained in an item or result. price and product quality can have an impact on
purchase intention. With the influence of price and perception of product quality
on purchase intention, the product is from the country of origin and has a
perception of quality so that consumer buying interest appears. This research was
conducted at PT. Optimal Result Orion Overlay (PT. HOHO) Pangkalan Kerinci.
This study took the number of respondents, namely 90 people.
Data obtained through questionnaires. Data from the questionnaire was
then processed using statistical analysis, namely multiple linear analysis, analysis
of determination, and significance test by testing t test (partial), F test
(simultaneous).
The results showed that the results of testing the first t test hypothesis,
namely price on buying interest, namely t count t count = 2.161 > t table = 1.9872,
meaning that price has a significant effect on buying interest. The two product
qualities of purchase intention are tcount = 4.309 > ttable = 1.9872, meaning that
there is a significant influence between product quality and purchase intention.
The results of the F test of price and product quality on buying interest are Fcount
= 54,166 > Ftable = 2,709. This means that the price and product quality
simultaneously have a significant effect on buying interest in PT. Optimal Result
Orion Overlay (PT. HOHO) Pangkalan Kerinci.
Keywords: Price, Product Quality, and Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0067)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xv, 111 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0067)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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