CD Skripsi

Analisis Kelayakan Usaha Jasa Fitness Center (Gym) Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the feasibility of a fitness center (GYM)
service business in Pekanbaru City in terms of non-financial aspects, namely
marketing and socio-economic aspects and financial aspects. This research was
conducted in Pekanbaru City and the object of research is a fitness center (GYM)
service business in Pekanbaru City. The data were analyzed by descriptive
analysis to see the feasibility of a fitness center (GYM) service business in terms
of marketing, from a socio-economic point of view and quantitative data analysis
to see the feasibility of a fitness center (GYM) service business from a financial
point of view, using the analysis of Net Present Value ( NPV), Benefit Cost Ratio
(B/C Ratio), Internal Rate of Return (IRR). The results of research conducted
from 13 respondents indicated that the feasibility of the marketing aspect of the
fitness center (GYM) service business was feasible. From the socio-economic
aspect, the fitness center (GYM) service business is feasible to run. The fitness
center (GYM) service business from the financial aspect produces a Net Present
Value of Rp. 333,707,315>0, then the fitness center (GYM) service business is
feasible to run. The B/C Ratio value is 1.84>1, then the fitness center (GYM)
service business is feasible to run. The IRR value is 22.80%>12%, then the fitness
center (GYM) service business is feasible to run.
Keywords: Financial Analysis, Non-Financial Analysis, Fitness Center
(GYM)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0083)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0083)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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