CD Skripsi
Analisis Kelayakan Usaha Kerupuk Peyek Di Kabupaten Pelalawan
ABSTRACT
This study aims to see the feasibility of festablishing a peyek cracker business in
Pelalawan Regency in terms of marketing, supply of raw materials, socio-economic
and financial aspects. This research was conducted in Pelalawan Regency. The
object of research is small cracker crackers in Pelalawan district. The data were
analyzed by descriptive analysis to see the feasibility of the Peyek cracker business in
terms of marketing, socio-economic and quantitative data analysis to see the
feasibility of the Peyek cracker business, finance by using Net Present Value, Benefit
Cost Ratio, Internal Rate of Return. Results From research conducted on 25
respondents, it is known that the feasibility of Peyek crackers for business fans from
the marketing aspect is included in the feasible category. In terms of raw materials,
the establishment of the Peyek cracker business is feasible to be determined. From
the socio-economic aspect, the fried banana fan business is feasible to open and
generate profits, the Peyek cracker business in the financial aspect of the Net Present
Value of Rp 97,505,378>0, then the Peyek cracker business is feasible to be
established. Value Benefit Cost Ratio is 1.23>1, then Peyek cracker business is
feasible to be established. The value of the Internal Rate of Return is 46.88%>12%,
so the Peyek cracker business is feasible to be established in Pelalawan district.
Keywords : Finansial Analysis, Non-Finansial Analysis, Peyek Cracker
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