CD Skripsi

Strategi Komunikasi Pemasaran Ekowisata Mangrove Di Bandar Bakau Kota Dumai Provinsi Riau

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ABSTRACT
This research was conducted in June 2021 at Ecotourism Bandar Bakau, Dumai
City, Riau Province. The purpose of this study was to analyze a marketing
communication strategy for ecotourism. This study uses a survey method. The
respondents consisted of 30 ecotourism visitors who were taken by accidental
sampling. The results of the study show that the condition of the mangrove
ecosystem in the ecotourism object of Bandar Bakau is still categorized as good,
because the diversity of vegetation and fauna is quite high. Based on data analysis,
the marketing communication strategy of Bandar Bakau ecotourism is making
tour packages, establishing collaboration with stakeholders such as nongovernmental
organization and educational institutions, using the internet and
social media in increasing ecotourism promotion.
Keywords: Promotion, Mangrove Tourism, SWOT Analysis
1) Student in Faculty of Fisheries and Marine University Riau
2) Lecturer in Faculty of Fisheries and Marine University Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 122 (0008)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan., 2022

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 122 (0008)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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