Muhammad Iqbal This study aims to determine the influence of capital, labor, and raw materials on the production of the Soy Milk industry in Pekanbaru City, and to determine which factors are the most dominant in influencing the production of the Soy Milk industry in Pekanbaru City.The method in this study is using a quantitative descriptive method with a population of 18 industries and th…
ABSTRACT This study aims to analyze and determine the level of competitiveness of Indonesian green coffee bean exports in the international market. This research was conducted using secondary data from various sources, including BPS (2024), International Coffee Organization (2024), and UN Comtrade (2024). The secondary data used is in the form of time series data within a period of 10 year…
ABSTRACT This study aims to analyze income disparities between regencies/cities in Riau Province. The main problems studied are Economic Structures and Levels of Disparities between Regencies/Cities in Riau Province. This study uses time series data from 2019-2023 and cross-section data which covers 12 regencies/cities in Riau Province. The type of data used in this study is secondary data…
ABSTRACT Investment, labor, and government consumption expenditure are factors that make up GRDP, thus driving regional economic growth. This study aims to analyze the comparative efficiency of investment, labor, and government consumption expenditure in the regencies/cities of Riau Province. This research uses secondary data and panel data, consisting of time series data for 5 years from 2019…
ABSTRACT This study aims to determine the effect of life survival strategies on the income of the Akit tribe in the Meranti Islands. These strategies are analysed through five types of capital, namely human capital, natural capital, physical capital, financial capital, and social capital. This study employs a quantitative approach using cross-sectional primary data obtained from 32 samples…
ABSTRACT This study aims to analyze the Influence of Social Media Marketing Tiktok, Product Quality, and Price Perception on Purchase Decisions for Flash Sale of Avoskin Serum Products in Pekanbaru. The research method used is quantitative involving 150 respondents, who are consumers of Avoskin serum products in Pekanbaru City who have made online purchases through the TikTok platform during t…
ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…
ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
ABSTRACT This study to examine the effect of Leadership, Work Environment, and Job Satisfaction on the Performance of Non-Civil Servant Nurses at Madani Regional Hospital Pekanbaru." The research consists of four variables: Leadership (X1), Work Environment (X2), Job Satisfaction (X3), and Performance (Y). The population and sample in this study include all Non-Civil Servant Nurses at Madani R…
ABSRTARCT This study aims to analyze the influence of leadership and training (Diklat) on teacher performance at SMAN 1 Bangkinang Kota, both partially and simultaneously. The research method used is quantitative with a multiple linear regression approach. The sample in this study consists of teachers from SMAN 1 Bangkinang Kota, selected through a specific sampling technique. Data were collec…
ABSTRACT This study aims to determine the effect of motivation and workload on employee job satisfaction at PT. Sumber Tirta Anugrah Rezeki Pekanbaru. The background of this research is based on the phenomenon of increasing employee absenteeism and labor turnover rates over the past five years, indicating problems related to motivation and workload that affect job satisfaction. This research u…
ABSTRACT This research aims to determine the influence of competence and work motivation, both simultaneously and partially, on teacher performance at SMA Negeri 13 Pekanbaru. The population in this study consists of all teachers at SMA Negeri 13 Pekanbaru, totaling 38 individuals. The sample includes the principal and all teachers at the school. Data collection was conducted through questionn…
ABSTRACT This study aims to analyze the influence of green marketing mix concept awareness on Gen Z’s purchasing decisions for Uniqlo products in Pekanbaru. The green marketing mix consists of four dimensions: green product, green price, green place, and green promotion. A quantitative research method was employed with purposive sampling targeting 140 Gen Z respondents who are Uniqlo custome…
ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …
ABSTRACT Indonesian consumer shopping behavior, particularly among millennials, tends to be increasingly impulsive, especially with the ease of transactions through e-commerce platforms such as TikTok Shop. This trend drives marketers to continuously study and develop various strategies. As a segment of society, millennials represent a promising market due to their high level of digital litera…
Abstract This study aims to determine the effect of parents' education level and learning motivation on the learning outcomes of class XI students of Accounting Subjects of SMK Negeri 1 Kandis. The type of research used is survey research with quantitative research methods. This research was conducted at SMK Negeri 1 Kandis with the total population in this study were 61 students, from cla…
ABSTRACT Effective and efficient financial management is the main key for companies to face challenges in order ti achieve their goals. One aspect of financial health can be measured through financial ratio analysis. Financial ratios can reflect a company’s ability to meet obligations, financial consistency, and efficiency in generating profits. In addition, companies with good financial hea…
ABSTRACT This study aims to examine the effect of leverage, profitability, and company size on earnings quality. The population is this study are automotive sub sector manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2023 period and a sample of 56 from 14 companies was obtained using the purposive sampling method. This study uses quantitative data and this study use…